{"id":526,"date":"2022-10-15T10:50:07","date_gmt":"2022-10-15T13:50:07","guid":{"rendered":"http:\/\/www.concordianet.com\/site\/?p=526"},"modified":"2023-01-22T20:40:10","modified_gmt":"2023-01-22T23:40:10","slug":"remarketing-o-que-e-e-como-praticar-em-minha-loja-virtual","status":"publish","type":"post","link":"https:\/\/www.concordianet.com\/site\/2022\/10\/15\/remarketing-o-que-e-e-como-praticar-em-minha-loja-virtual\/","title":{"rendered":"Remarketing: O que \u00e9 e como praticar em minha loja virtual?"},"content":{"rendered":"<h4>Precisamos falar sobre\u00a0<em>Remarketing<\/em>\u00a0e voc\u00ea pode come\u00e7ar hoje mesmo a praticar esta t\u00e9cnica dentro do\u00a0<em>Marketing<\/em> Digital.<\/h4>\n<blockquote><p>Voc\u00ea entrou numa loja virtual;<br \/>\n&gt; Pesquisou um produto;<br \/>\n&gt; N\u00e3o comprou;<br \/>\n&gt; Instantes depois voc\u00ea abre suas redes sociais e v\u00ea o produto no seu Facebook, Instagram, recebe e-mail marketing com desconto.<\/p><\/blockquote>\n<h4>O que \u00e9\u00a0<em>Remarketing<\/em>?<\/h4>\n<p><em>Remarketing\u00a0<\/em>e\u00a0<em>Retargeting<\/em>\u00a0est\u00e3o na fam\u00edlia dos an\u00fancios que s\u00e3o utilizados para re-impactar o seu poss\u00edvel cliente. Fazer novamente o\u00a0<em>Marketing<\/em>, trata-se de uma nova oportunidade de mostrar a sua solu\u00e7\u00e3o ou produto.<\/p>\n<h4>Qual a diferen\u00e7a de\u00a0<em>Remarketing<\/em>\u00a0e\u00a0<em>Retargeting<\/em>?<\/h4>\n<p><strong><em data-rich-text-format-boundary=\"true\">Remarketing<\/em><\/strong>\u00a0\u00e9 o termo utilizado para um conjunto de an\u00fancios que ter\u00e1 como objetivo impactar aquele que de alguma forma j\u00e1 foi impactado pelo seu pr\u00f3prio conte\u00fado ou o do seu concorrente.<br data-rich-text-line-break=\"true\" \/><br data-rich-text-line-break=\"true\" \/><strong><em>Retargeting<\/em><\/strong>\u00a0\u00e9 o termo utilizado para an\u00fancios online que inspecionam a trajet\u00f3ria do cliente. Desde a pesquisa dele no Google, quanto a sa\u00edda do carrinho de compras sem ter finalizado de fato. Essa t\u00e9cnica pode ser utilizada como um meio dentro das a\u00e7\u00f5es.<\/p>\n<p><b>Mas Webstore, eu achei que\u00a0<\/b><b><i>Remarketing<\/i><\/b><b>\u00a0e\u00a0<\/b><b><i>Retargeting<\/i><\/b><b>\u00a0eram a mesma coisa.<\/b><\/p>\n<p>Certo, a confus\u00e3o \u201ccome\u00e7ou\u201d quando o Google decidiu dar o nome de\u00a0<em>Remarketing<\/em>\u00a0\u00e0 sua plataforma onde literalmente, faz esse tipo de t\u00e9cnica rodar. Ent\u00e3o podemos ver o\u00a0<em>Remarketing<\/em>\u00a0como \u201cpai\u201d do\u00a0<em>Retargeting<\/em>.<\/p>\n<h4>Para que utilizar?<\/h4>\n<p>Voc\u00ea como cliente de outras marcas deve saber, nem sempre compramos acessando uma \u00fanica vez o an\u00fancio. N\u00f3s pesquisamos, sa\u00edmos do site, retornamos para ele, printamos a tela, buscamos outros pre\u00e7os, outros produtos&#8230;<\/p>\n<p>Para que o bot\u00e3o &#8220;Finalizar compra&#8221; seja clicado, h\u00e1 uma trajet\u00f3ria por tr\u00e1s de tudo isso, certo?<\/p>\n<p>Deste modo, o\u00a0<em>Remarketing<\/em>\u00a0traz a oportunidade de voc\u00ea conversar mais uma vez com o seu cliente. De acordo com o\u00a0<a href=\"https:\/\/blog.webstore.com.br\/google-ads-ou-social-ads-qual-o-melhor-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Ads<\/strong><\/a>, 97% dos visitantes de um e-commerce n\u00e3o convertem na primeira visita, ou seja, precisamos cativ\u00e1-lo cada vez mais e \u00e9 para isso que esta t\u00e9cnica existe.<\/p>\n<h4>Funil de oportunidades<\/h4>\n<p>Ao pensar na estrat\u00e9gia, podemos utilizar de alguns passos para estruturarmos melhor, compreendermos o processo e quando o\u00a0<em>Remarketing<\/em>\u00a0entra em a\u00e7\u00e3o.<\/p>\n<p><b>Voz da consci\u00eancia:<\/b>\u00a0quando o cliente pesquisa sobre o assunto, sem pretens\u00f5es.<\/p>\n<p><b>Dica:<\/b>\u00a0Caso ele tenha entrado no concorrente, pode te encontrar atrav\u00e9s do\u00a0<em>Remarketing<\/em>\u00a0e considerar voc\u00ea como uma op\u00e7\u00e3o tamb\u00e9m.<\/p>\n<p><b>Considerando a compra:<\/b>\u00a0quando o cliente j\u00e1 tem alguma base, j\u00e1 fez compara\u00e7\u00f5es de pre\u00e7o, cor, tamanho, marcas, recomenda\u00e7\u00f5es e est\u00e1 colocando em seu radar a compra.<\/p>\n<p><b>Dica:<\/b>\u00a0Se o cliente entrou no seu site, \u00e9 uma \u00f3tima forma de voc\u00ea entrar em contato com ele atrav\u00e9s de\u00a0<em>Remarketing<\/em>.<\/p>\n<p><b>Exemplo:\u00a0<\/b>Voc\u00ea esqueceu sua blusa nova no carrinho, Ana Paula. Que tal lev\u00e1-la com 2% de desconto?<\/p>\n<p><b>Compra:\u00a0<\/b>o pote de ouro, a meta foi atingida.<\/p>\n<p><b>Fideliza\u00e7\u00e3o:\u00a0<\/b>quando voc\u00ea lembra do seu cliente no p\u00f3s-venda, para inclusive ter uma pr\u00f3xima compra e o fidelizar.<\/p>\n<p>Aqui voc\u00ea pode enviar itens parecidos, cores diferentes, novos kits! Compreenda o seu p\u00fablico e fa\u00e7a novas a\u00e7\u00f5es.<\/p>\n<p>Perceba que nesse funil, voc\u00ea pode utilizar o\u00a0<em>Remarketing<\/em>\u00a0de diversas formas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precisamos falar sobre\u00a0Remarketing\u00a0e voc\u00ea pode come\u00e7ar hoje mesmo a praticar esta t\u00e9cnica dentro do\u00a0Marketing Digital. Voc\u00ea entrou numa loja virtual; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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