{"id":321,"date":"2022-09-03T15:48:41","date_gmt":"2022-09-03T18:48:41","guid":{"rendered":"http:\/\/www.concordianet.com\/site\/?p=321"},"modified":"2023-01-22T20:42:02","modified_gmt":"2023-01-22T23:42:02","slug":"6-estrategias-de-marketing-digital-para-aumentar-suas-vendas","status":"publish","type":"post","link":"https:\/\/www.concordianet.com\/site\/2022\/09\/03\/6-estrategias-de-marketing-digital-para-aumentar-suas-vendas\/","title":{"rendered":"6 estrat\u00e9gias de marketing digital para aumentar suas vendas"},"content":{"rendered":"<div class=\"except-post\">\n<p>Quando falamos sobre estrat\u00e9gias, independente do setor, sabemos que ela deve ser pensada e alinhada ao objetivo que deseja atingir. Por isso, antes de definir qual ser\u00e1 a escolhida pela sua empresa, \u00e9 preciso analisar bastante suas op\u00e7\u00f5es e escolher aquela que melhor se adapta a sua realidade.<\/p>\n<p>Pensando em ajudar as empresas a aumentarem suas vendas por meio do marketing digital, separei algumas dicas que considero indispens\u00e1veis no dia a dia das empresas:<\/p>\n<p><strong>Defini\u00e7\u00e3o de persona: <\/strong>a cria\u00e7\u00e3o de uma persona tem como objetivo fazer um melhor planejamento para chegar at\u00e9 este cliente. Quanto mais voc\u00ea a conhece, maiores s\u00e3o as chances da sua estrat\u00e9gia de marketing digital dar resultados. Geralmente, utilizamos o m\u00e1ximo de informa\u00e7\u00f5es para que o perfil fique o mais detalhado poss\u00edvel. Algo que devemos fazer para estruturar todas as informa\u00e7\u00f5es \u00e9 dar nome \u00e0 persona, adicionando foto, desejos, coisas que fa\u00e7am com que esses perfis sejam vistos como uma pessoa real;<\/p>\n<p><strong>Segmenta\u00e7\u00e3o:<\/strong> para definir essa segmenta\u00e7\u00e3o, \u00e9 necess\u00e1rio conhecer bem o seu\u00a0p\u00fablico-alvo. Dessa forma, compreender o significado de cada intera\u00e7\u00e3o dentro das redes sociais, identificar semelhan\u00e7as geogr\u00e1ficas, demogr\u00e1ficas e comportamentais de um grupo de consumidores, faz com que eles se relacionem com uma categoria de produtos ou servi\u00e7os que voc\u00ea oferece em sua empresa. Entender o comportamento de cada um em seu ambiente, ajuda na fideliza\u00e7\u00e3o e tamb\u00e9m aumenta o \u00edndice de convers\u00e3o;<\/p>\n<p><strong>Links patrocinados: <\/strong>o Google AdWords \u00e9 uma solu\u00e7\u00e3o de publicidade online que funciona no formato de links patrocinados, este \u00e9 o modelo mais usado e conhecido. Geralmente, as campanhas s\u00e3o configuradas para exibirem an\u00fancios quando algum termo ou palavra-chave s\u00e3o pesquisados, ou seja, seus an\u00fancios aparecer\u00e3o apenas quando o seu consumidor potencial buscar pelas palavras que voc\u00ea definiu como relevantes para o seu neg\u00f3cio;<\/p>\n<p><strong>O Facebook dentro da sua estrat\u00e9gia: <\/strong>montar campanhas de an\u00fancios online para o<strong> Facebook<\/strong> \u00e9 uma \u00f3tima escolha para quem quer gerar mais tr\u00e1fego e obter convers\u00f5es rapidamente. Utilizar a rede social para gerar conhecimento sobre a sua marca e trazer mais leads, curtidas e vendas, s\u00e3o alguns dos principais objetivos para utilizar a plataforma de an\u00fancios. Uma \u00f3tima sugest\u00e3o \u00e9 apostar nos v\u00eddeos, j\u00e1 que a ferramenta tem um poder de impacto surpreendente e s\u00e3o mais atrativos, ou seja, uma visualiza\u00e7\u00e3o mais f\u00e1cil para atingir o usu\u00e1rio final;<\/p>\n<p><strong>Fa\u00e7a Inbound Marketing \u2013<\/strong> o Inbound Marketing\u00a0\u00e9 uma estrat\u00e9gia para atrair um p\u00fablico mais interessado na sua marca, e \u00e9 focado em auxiliar os seus usu\u00e1rios durante a jornada de compra. Essa \u00e9 a forma mais utilizada para atrair leads qualificados e a persona tem um papel fundamental para ajudar a criar conte\u00fados assertivos e que prendam a aten\u00e7\u00e3o do usu\u00e1rio. Entender a linguagem e assuntos de interesse do seu lead na jornada de compra \u00e9 fundamental para converter a venda;<\/p>\n<p><strong>Realize testes <\/strong>\u2013\u00a0 realizar teste \u00e9 excelente para obter feedback real do mercado e assim mensurar com precis\u00e3o os resultados. Isso ajudar\u00e1 a melhorar a qualidade do tr\u00e1fego do seu site ou blog e, consequentemente, aumentar sua convers\u00e3o. Uma coisa que voc\u00ea precisa saber quando for fazer um teste A\/B, \u00e9 que o seu volume de acessos nas p\u00e1ginas de testes deve ser dividido de forma igualit\u00e1ria para que isso n\u00e3o te prejudique na hora de tomar qualquer decis\u00e3o.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quando falamos sobre estrat\u00e9gias, independente do setor, sabemos que ela deve ser pensada e alinhada ao objetivo que deseja atingir. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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